Brand & Communications Consultant
|Brand & Communications Consultant
N/A, Sub-Saharan Africa, N/A
Summary
Provided strategic counsel and leadership for communications initiatives across diverse sectors, including fintech, healthcare, and social impact.
Highlights
Designed and executed multi-market campaigns, mobilizing audiences across eight African markets (e.g., Afriex, 2023–24) and significantly enhancing product visibility.
Led strategic communications for Pneuma Care (rebranded to North), a women's virtual care platform, successfully promoting safe, discreet, and equitable healthcare access across target demographics.
Delivered integrated multi-channel communications strategies for startups (e.g., Bumpa, Fez Delivery, Infrared, Nomba), leveraging audience research and digital storytelling to strengthen external narratives and boost brand presence.
Conducted in-depth stakeholder analysis and audience research, refining messaging to improve engagement and inform strategic product development.